Georgian Wine Challenge

The Georgian Wine Challenge (GWC) aims to assist winemakers in promoting Georgian wines, grape varieties, places of origin, and wine-producing regions. For any wine brand to establish itself on a restaurant wine list or store shelf, it must be possible to advertise it, and consumer awareness is essential. Both in Georgia and abroad, especially in the United States and Europe, this awareness relies on the recognition of Georgian grape varieties and origins.

GWC is specifically designed for this purpose; it serves as a tool to showcase wine-making excellence within varietal peers while creating a promotional asset for wineries and vineyard origins.